A proposed rebranding of Lush Cosmetics, a fresh, mostly organic and vegetarian based cosmetic company. With this rebrand, I wanted to emphasize those qualities while still appealing to their broad target audience. With redoing their logo to mimic more of what is found on their website, their products feel more clean and contemporary. In addition to their current packaging, I created a package that would add to the personalized Lush experience. When deciding on what products to use, the consumer builds their own skin care regimen. At checkout, those products can be placed into the flower-like packaging that is then laced up. When undone, the sides fall down to mimic flower petals.