Rickie Freeman | Teri Jon
Created corresponding weekly e-newsletter + site landing page filled with a curated selection of special feature dresses. The e-newsletter has call to action topics to allow the customer to click through to the custom landing page for that week so they can browse and shop the site. Also, created a “custom picks” or a related items email template sent out as a follow up to customers to help with upsells, that was curated by the design team. Finally, while working with a team of developers, we updated the website to better improve the customer experience and overall design.