Trove
Overview:
Name, brand and create an apparel subscription company, and build an iOS app on-boarding experience.
Process
Word Association
Through exploring with word association, the company name ‘trove’ was created.
Mission Statement
trove’s goal is to inspire her to be the best version of herself through the ability to easily acquire the wardrobe that embodies those values, through a touch of wanderlust, nostalgia and uniquely hand-crafted collectable pieces.
Mood Board
Keeping with a theme of one-of-a-kind, clean, airy, romantic, monochromatic with pops of color, approachable and incorporating hints of handcrafted details.
Creating a timeless, authentic and feminine brand.
Branding
After utilizing the processes outlined prior, I was able to create the brand “trove | wardrobe artifacts”. Keeping in mind the importance of font, color, and wording meaning, the trove branding was created.
Personas
Ellie Tyler, The Power User
Age: 22
Occupation: Writer
Education: Bachelor’s Degree
Status: Single
Location: Chicago, IL
Behaviors:
• Will use most of the native mobile functionality
• Likes customization and change
• Extends functionality with additional apps / software
Goals:
• Stay up to date on current fashion trends
• Be able to show her unique personality through her clothes
• Conscientious of money and overall price point
Scenario:
Ellie is a recent grad, looking to enter the corporate world without loosing her unique style. She is very aware of price points of clothes, but understands that with great quality comes with an expense. Because of this, she enjoys the idea of renting the clothes she lusts after while still being able to afford them.
Rebecca Clarkson, The Casual User
Age: 42
Occupation: Physician’s Assistant
Education: Bachelor’s Degree
Status: Married
Location: Pittsburgh, PA
Behaviors:
• Uses most native phone features
• Uses phone to make calls, send texts, take pictures, browse internet in downtime
• Always has phone with her
Goals:
• Wants to feel connected to current trends while still age appropriate
• Looking to find exciting new clothes, while still within her price range
• Wants to break the stigma of having to wear “mom clothes” at her age
Scenario:
Rebecca is getting bored with her usual stores and is looking for something new and exciting, that can offer her age appropriate clothes while still being on trend and current. The idea of renting clothes for her date night, work events, or weddings is alluring; she can “test drive” what she wants without spending all at once.
Flows + Wireframes
With many layers of this on-boarding process, having the correct flow is key. In knowing this, you must be aware of issues such as when account creation occurs in the process, how much detail is involved in the style quiz and price point and placement of membership sign up.
After creating the basic flow for the new customer on boarding process, laying out basic interactions and content was next. Figuring out what features would be best is crucial in this part of the process.
Thoughtful features + thoughtful design.
IOS
iPhone X
https://invis.io/ZJLWXB5TXPK